Overview
Task
My team and I were tasked to create an app to help mothers while they are pregnant.
Goal
• After birth, connect the app to existing smart baby products
• Earn mothers trust during the months she is pregnant
Business
• Help mothers while they are pregnant
• Try to relieve some of the stress of all the planning
Users (Design)
My Role
UX Interaction Design Manager II: During my time at J&J Innovation Lab, I was able to help out on a few projects. Unfortunately, most of the work is under NDA, so I did my best to show one of the projects I worked on without breaking the NDA.
Research
We were lucky that J&J has a whole research team and tons of scientific data that we had access to. Unfortunately, all of that is under NDA so here is an outline of our thinking.
Step 1
We broke down a mothers journey to birth. In an abstract way of thinking, we came up with 3 main thoughts going threw a mothers mind.
-
What to buy
-
What to read
-
Doctor apts.
Step 2
We created a user journey for each task, to fully understand what would be best to assist the mother with these tasks.
Doctor Appointment
Surveys
After having moms fill out this diagram with there own thoughts we started to notice a pattern.
95%
Mom says "they always forget to ask there doctor the question they ment to ask"
90%
Mom says " they forget what they where supposed to do before there apt."
Summary
The insights gave us a clear path of what our app needed to help moms with in regards to Doctor Apt.
Baby Shopping
Surveys
After having moms fill out this diagram with there own thoughts we started to notice a pattern.
98%
Mom says "they always feel overwhelmed baby shopping"
92%
Mom says " they do research on what to buy."
Summary
The insights gave us a clear path of what our app needed to help moms with in regards to guiding them what to buy.
Reading
Surveys
After having moms fill out this diagram with there own thoughts we started to notice a pattern.
95%
Mom says "they feel like there are way too many books"
90%
Mom says " they skim more then read the whole thing"
Summary
We are lucky that J&J owned a company that has many different baby articles that we could repurpose
Research
We were lucky that J&J had a whole research team and tons of scientific data that we had access to. Unfortunately, all of that is under NDA; below is an outline of our thinking.
Step 1
We broke down a mother's journey to birth. In an abstract way of thinking, we came up with 3 main thoughts going through a mother's mind.
-
What to buy
-
What to read
-
Doctor appointments
Step 2
We created a user journey for each task to fully understand how best to assist the mother with these tasks.
Doctor Appointment
Surveys
After having moms fill out this diagram with their own thoughts, we started to notice a pattern.
95%
Moms always forget to ask their doctor the question they meant to ask.
90%
Moms forget what they were supposed to do before their apt.
Summary
The insights gave us a clear path of what our app needed to help moms with Doctor's appointments.
Baby Shopping
Surveys
After having moms fill out this diagram with their own thoughts, we started to notice a pattern.
98%
Moms have always feel overwhelmed by baby shopping.
92%
Moms research what to buy before buying random things.
Summary
The insights gave us a clear path of what our app needed to help moms guide them on what to buy.
Reading
Surveys
After having moms fill out this diagram with their own thoughts, we started to notice a pattern.
95%
Moms feel like there are way too many books.
90%
Moms skim more than read the whole thing
Summary
We are lucky that J&J owned a company that has many different baby articles that we could repurpose.
Wireframe Summary
After mainly late nights and usability testing, we set on something similar to this layout for our MVP
WireFrames
Low fidelity prototype
Wireframe Prototype
By creating a low fidelity prototype, we were able to do usability testing to see what worked and what needed to be approved.
Business Goal with User Goal in mind
Suggest products to the users
In our research, we found many of the moms were not sure what to buy. By our product recommendation, we can suggest products would help mothers and babies. We can show the value in different brands and allow mothers to make there own decisions.
Product information
By educating mothers on products and why they are useful, we found that they didn't feel lost.
Next Steps
After the user feedback, we decided to do another iteration that would solve some of the users' problems before we send the prototype to the coders.
Check out another project
